Laura eRRe is a marketing and business strategist. Specialized in fashion and e-commerce. Author of the book "Your business ALWAYS fashionable." Current director of the BRILA MODA Group, founder of FASHION STARTUP LAB, 1st fashion Business Incubator in Mexico, Kid's Fashion Startup, program for small entrepreneurs, and president of FASHION DIGITAL TALKS, international e-commerce, business and fashion congress. Host of the podcast Fashion Digital Talks by Laura eRRe. Passionate about traveling and meeting extraordinary people from all over the world.

 

With a degree in Business Management and Development from the Tecnológico de Monterrey, a Master in Management and Direction of Fashion Companies from the University of Barcelona, ​​and a Master in Digital Creative Business from the European Institute of Design. Diplomas in Fashion Design, Footwear Modeling and Graphic Design. Certificates in Exporting, Fashion Purchasing from the Fashion Retail Academy in London, Design Thinking, and International Business from the GMB in Aachen, Germany. ​

 

With experience as a mentor in entrepreneurship and strategic planning in incubators such as Fashion Startup Lab, Tecnológico de Monterrey, Reto Zapopan and the IMPULSA program. She has accompanied entrepreneurs throughout their stage of design and development of business models, validation, planning and implementation. As a consultant, she has accompanied brands to develop digital, marketing and user experience strategies. ​

 

Through conferences and workshops he has impacted more than 40,000 people at events such as: Colombiatex, HER Global Innovation Festival (Indonesia), CILAD (Ibero Latin American Design Congress, Argentina), Fashion Digital Talks, INTERMODA (Guadalajara), Expo Joya , International Furniture Expo, MODAMA, EXINTEX (Puebla), PUNTO EXPO MODA (Zapotlanejo), INC MTY (Monterrey), Talent Land (GDL), National Entrepreneur Week (CDMX), Campus Party, Global Money Week, Women Entrepreneurs (Zacatecas ), Factory, Fashion Space (Cancún), Campus Fashion Business by Creare (GTO). She has given training in companies such as KPMG, Compucad, Natura, IOS Offices, CEMEX, Comex, UPS, among others. She has given workshops at institutions such as: Tecnológico de Monterrey, Centro (CDMX), CITEX (PUE), ITESO (GDL), Anáhuac (CDMX, Mérida and Oaxaca), CIIND (GDL), CDM (GDL), CUAAD (University of Guadalajara), UNICO (Autonomous University of Guadalajara), UVP (University of the Valley of Puebla), UMAD (University Madero of Puebla), IBERO Puebla, UVM (University of the Valley of Mexico), CEDIM (Monterrey), LDI Monterrey, ALVM (Association Latin American Visual Merchandising), Auge Boga (Honduras), ARCOS (Chile), among others.